The Cloud – clouding the issue?

I have just returned from Softworld. I went this year as, for the first time, it was highlighting Cloud Computing and there was obviously a great deal of interest in the topic.

There were a number of Masterclass presentations and it was good to see that the main one I attended – entitled Cloud computing: Where are the business benefits? – was extremely popular.

All good stuff, but….

There is a line in an old Carpenters song (I know that dates me!) which goes:”…we tried to talk it over but the words got in the way…”. Listening to the panel of eminent speakers at this particular seminar brought that line very much to mind.

The subject was simple enough – what are the business benefits of Cloud Computing. However, left to the main Vendors that were speaking, the subject could just as easily been “Quantum physics for beginners”. There were so many acronyms and jargon speak used that to the unitiated the topic was the most complicated issue.

And this, surely, is the point. Cloud Computing is on the cusp of something major, I am sure, and in a few years time most of us will probably be amazed that we ever used anything else. But the majority of potential users are not technically minded and are not really that interested in what is under the bonnet. They want to get in the car and drive knowing that it is going to get them from A to B safely.

The advantages of Cloud computing are really very simple and can be summed up thus:

1. It is more flexible
2. It enables 24/7 access – anytime anywhere.
3. It is generally cheaper
4. It reduces internal infrastructure costs and requirements
5. It facilitates collaboration and
6. It’s greener.

If we leave “selling the cloud” to the vendors, the advantages will get lost in the jargon.

..The concept is basically very simple.. keep it that way.

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11 Responses

  1. Your interjection at yesterday’s Softworld panel session was spot on after we had heard half an hour of jargon and sales pitch. These are important vendors who need to cut through to the business benefits just like you have here. That session was big opportunity missed.

  2. [...] Richard Messik sums it up well with his post: The subject was simple enough – what are the business benefits of Cloud Computing. However, left to the main Vendors that were speaking, the subject could just as easily been “Quantum physics for beginners”. There were so many acronyms and jargon speak used that to the unitiated the topic was the most complicated issue. [...]

  3. [...] 18, 2009 As a post script to my last blog The Cloud -clouding the issue?, I have received many comments and tweets in response to the issues [...]

  4. [...] + services vendors that should have led to a lively debate. Sadly, it was deeply disappointing. As Richard Messik, one of the very early SOC advocates said: The subject was simple enough – what are the business benefits of Cloud Computing. However, left [...]

  5. [...] in between. Hardly anyone has noticed nor for that matter understands. Those who do take umbrage. Hence Richard Messik’s admonishment to the Softworld cloud computing platform panel, articulated in his own blog post and captured on [...]

  6. [...] publish a white paper to address that issue.  BASDA has formed a Cloud SIG.  Last week's Cloud panel at Softworld was a missed opportunity.  The Cloud Computing World Forum happens this week, and there are [...]

  7. [...] to publish a white paper to address that issue.  BASDA has formed a Cloud SIG.  Last week’s Cloud panel at Softworld was a missed opportunity.  The Cloud Computing World Forum happens this week, and there are plenty [...]

  8. [...] and cost savings that can be made using a SaaS approach.  Take a look at Richard Messik’s post just after the recent Softworld in Accounting show to see how the proposition can be put elegantly and in jargon free [...]

  9. [...] recently mentioned Richard Messik’s great post castigating Cloud vendors on their jargon overload in the panel discussions at Softworld back in [...]

  10. [...] recently mentioned Richard Messik's great post castigating Cloud vendors on their jargon overload in the panel discussions at Softworld back in [...]

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